Every once in a while, a feature rolls out that solves a problem you didn’t even realize was eating up so much time. For many Loyalty Wallet users, email delivery has been one of those “quiet frustrations.” The kind you get used to dealing with… until you finally don’t have to anymore.
Over the past few months, we’ve heard the same kinds of comments from store owners:
- “My reward emails look different from my brand.”
- “Customers say they didn’t receive their rewards update.”
- “I wish I could just use my own email service.”
All fair points, and honestly, long overdue for a fix.
So yes, we finally did it.
Loyalty Wallet now supports Mailchimp SMTP, and it’s set up in a way that even someone who avoids anything too technical can configure it in minutes.
Why This Update Matters
Email looks simple on the surface, but when it glitches or doesn’t do what you need, it throws everything out of whack
Think about it:
When a customer earns rewards, redeems a reward, signs in, or receives a referral link, the email they get is basically your brand walking into their inbox and saying, “Hey, we’ve got you.” Thus, it’s important to know about some top ways to run referral and rewards program in shopify
If that email shows up late, lands in spam, or looks unrelated to your store, it chips away at the experience you’re trying to build.
That’s where SMTP comes into play, especially with a trusted platform like Mailchimp.
And now that Loyalty Wallet supports it, the entire communication flow takes on a smoother, more reliable shape.
What Is SMTP and Why Should You Care?
Let’s keep this simple. SMTP basically lets your app send emails using the provider you pick. Instead of relying on a shared, generic server, your messages go out from your trusted email channel.
Which means:
- Your emails land in the inbox more consistently
- Customers see your domain, not a random sender
- Branding stays intact
- Delivery issues drop dramatically
- You’re in control, instead of relying on a default system
If you’ve ever felt embarrassed because a branded rewards email didn’t look like your brand, SMTP fixes that immediately.
Why Mailchimp Makes So Much Sense
Lots of stores already run their campaigns, newsletters, and automations through Mailchimp. So connecting Loyalty Wallet to the same system creates one clean ecosystem.
Mailchimp gives you:
- Strong deliverability
- Domain authentication
- Solid sender reputation
- Easy email management
- One hub for everything related to customer communication
Think of it like tidying up your messy desk. You don’t realize how much smoother everything goes until you do it. When all your messages come from the same spot, your customers recognize you right away. It just feels easier, for them and for you.
The Best Part? No Technical Setup Needed
We knew merchants wanted SMTP.
We also knew they absolutely did not want long documentation or six-step verification processes.
So the goal was simple:
Make it so easy that you forget SMTP used to be annoying.
Now, all you need to connect Mailchimp is:
- SMTP host
- Port
- Username
- Password
That’s it.
Pop those in, save, and Loyalty Wallet starts sending all customer emails through your Mailchimp account instantly.
No coding.
No configuration headaches.
No digging through complex instructions.
Just a short setup and you’re done.
What This Means for Your Loyalty Program
Once your emails are going out the way you want, everything else starts to click into place.
1. More Trust From Customers
When shoppers receive polished, on-brand messages, the experience feels intentional. That creates a sense of reliability, something every loyalty program depends on.
2. Higher Engagement
rewards notifications, reward confirmations, referral updates… people open them more often when they look credible and consistent.
3. Fewer Customer Support Messages
You’ll see fewer “I didn’t receive the email” requests, which saves time and avoids unnecessary frustration.
4. Greater Control Over Branding
Your colors, your sender name, your tone.
Nothing looks out of place.
5. Better Deliverability, Every Time
Mailchimp’s got a strong backbone. Your emails actually land in inboxes, not lost in some spam folder black hole. No more crossing your fingers and hoping for the best.
A Quick Peek at What Inspired This Update
During testing, one merchant reached out and said something that stuck with us:
“I’ve been using Mailchimp for years.
If Loyalty Wallet could send emails through it, that would solve half my communication issues.”
He wasn’t exaggerating.
As soon as he connected his Mailchimp SMTP, his reward emails and reward updates started arriving exactly the way he wanted, clean, branded, instant.
It’s amazing how one small change can make a loyalty program feel far more polished.
What’s Next for Email Inside Loyalty Wallet?
This update opened the door for a few bigger improvements we’re already working on:
- Customizable email templates
- Visual editor for loyalty messages
- Event-based automation
- More SMTP providers
- Improved stats on email performance
All of these are still in the works, but with SMTP up and running, rolling out the next updates gets a whole lot easier. Here’s the guide to connect Mailchimp integration: https://docs.webplanex.com/app/cashback/article/mailchimp-integration/en
Conclusion
If you want your loyalty program to feel polished, reliable, and truly part of your brand, don’t underestimate email. It does way more heavy lifting than most folks realize.
Adding Mailchimp SMTP to Loyalty Wallet is our way of helping merchants take that next step, without forcing them to wrestle with complicated setups or third-party tools.
Now your reward emails look like your emails.
Your sender identity stays consistent.
Your customers trust every message they receive.
And honestly, that small boost in trust makes every loyalty feature work better.
