If you’ve ever shopped online and got a cashback, you know how good it feels. A small reward gets back in your wallet, and suddenly, you’re not just a customer, you’re a loyal one.
That’s the magic of cashback. It’s not just a discount. It’s a reason to come back, spend more, and stick with the store that gave you something extra. And for Shopify merchants, the best part is this: you don’t need to know how to code or hire a developer to add cashback features to your store.
At Webplanex, we’ve worked with hundreds of Shopify businesses, and one thing is clear, cashback programs boost retention and repeat sales. That’s why we built Loyalty Wallet, our Shopify app that lets you add cashback and store credits in just a few clicks. No coding, no headaches.
But before we dive into how it works, let’s look at why cashback apps are becoming essential for modern Shopify stores.
Why Cashback Works (and Why Customers Love It)
We all know discounts work, but discounts come and go. Cashback feels different. When customers earn something back, it feels like they’re winning. It creates a sense of value beyond the purchase itself.
Think about it:
- A $50 item with 10% off feels like a deal, sure.
- But a $50 item with $5 cashback? That feels like money in the bank, ready for the next purchase.
That “banked value” is what makes customers come back. They don’t want to leave money sitting unused. In fact, we’ve seen stores with cashback programs double their repeat purchase rates compared to those without one.
The Old Way vs. The New Way
In the past, if you wanted to add cashback to your Shopify store, you had two choices:
1. Hire a developer – Custom code a cashback system into your store. Costly, time-consuming, and complicated to maintain.
2. Do without – Stick to discounts and hope customers would keep coming back.
Neither was ideal. That’s why apps like Loyalty Wallet by Webplanex exist now. With it, you can add a cashback system in minutes. No developer needed. No complex code buried in your theme.
What You Can Do With Loyalty Wallet
So, what does a cashback app actually let you do? Let’s break it down.
1. Offer Store Credits Instantly
When a customer makes a purchase, they automatically get a percentage back as store credit. Simple, seamless, and motivating.
Example: A customer buys a $100 jacket. You set your cashback rule at 5%. Instantly, $5 goes into their Loyalty Wallet for future use.
2. Build Customer Loyalty on Autopilot
One of our clients in the beauty industry told us, “Cashback worked better than any discount code we ever tried.” Why? Because customers kept coming back to use their credits, and while they were at it, they often bought more.
It’s like loyalty points without the complexity. Customers see the balance in their wallet and feel encouraged to return.
3. Customize Rewards to Fit Your Brand
Not every business wants the same setup. That’s why Loyalty Wallet lets you:
- Adjust cashback percentages.
- Set minimum spends.
- Customised Credit expiration.
4. Give Customers Visibility
Nobody likes thinking, “Where’s my cashback?” With Loyalty Wallet, customers can log in and see their balance at any time. Transparency will build trust, and trust builds repeat customers.
5. No Need for Heavy Discounts
Discounts eat into margins. Cashback is different. Instead of reducing prices directly, you’re encouraging repeat sales. It’s a win-win: customers feel rewarded, and you protect your profits.
How to Add Cashback to Shopify
Here’s the beginner-friendly guide:
1. Install Loyalty Wallet by Webplanex from the Shopify App Store.
2. Set your rules – decide what percentage of each purchase goes into cashback.
3. Customize the look so it matches your store branding.
4. Go live – from here, cashback runs in the background automatically.
That’s it. You don’t touch your code. You don’t break your theme. It’s plug-and-play.
Real-World Story: A Fashion Store That Doubled Repeat Orders
One of our Shopify clients, a mid-sized fashion brand, was struggling with repeat purchases. They had lots of first-time buyers, but not many returns. We set them up with Loyalty Wallet, giving 7% cashback on every purchase.
The results? Within 3 months, repeat orders grew by 45%. Customers were logging in, seeing credits waiting, and placing second and third orders faster than before.
The brand didn’t have to slash prices with sales every week. Instead, cashback built a sustainable loyalty loop.
Cashback vs. Discounts vs. Loyalty Points
Here’s the simple breakdown:
- Discounts → Good for quick sales, but they train customers to wait for promos.
- Loyalty points → Work well but can feel complicated. Customers often forget about them.
- Cashback → Simple, instant, and feels like money back. Customers rarely ignore it.
That’s why so many Shopify merchants are shifting to cashback apps.
Why Choose Loyalty Wallet by Webplanex
We didn’t build Loyalty Wallet just to be “another Shopify app.” We built it after hearing the same story from dozens of merchants: “We want customer retention, but we don’t want to code or spend thousands.”
Loyalty Wallet is designed for simplicity:
- Works out of the box, no developer required.
- Runs in the background once set up.
- Easy to manage for both merchants and customers.
- It’s about making cashback effortless, because loyalty programs shouldn’t be a full-time job.
Conclusion
Cashback isn’t just another marketing trick. It’s a proven way to increase retention, boost customer happiness, and grow sales without leaving margins.
And thanks to apps like Loyalty Wallet by Webplanex, you don’t need coding skills or a developer to add it to your Shopify store. A few clicks, a little customization, and you’re ready to go.
If you’ve been struggling to turn first-time buyers into repeat customers, cashback might be the simplest fix you haven’t tried yet.
Because here’s the thing: discounts make customers happy once. Cashback makes them come back.
FAQ
“Will cashback hurt my margins?”
Not if you set it smartly. Many merchants use 5–10% cashback. That’s much lower than the 20–30% discounts most stores give during sales.
“Can I control how it’s used?”
Yes. You can set rules, like minimum order values, categories eligible for cashback, and expiry dates.
“What if I stop using the app?”
Customer balances stay visible until you decide how to handle them. We always recommend planning your rewards program for the long term, but you’re in control.
